An established private office, by design.
Launcha was built to feel less like a launch and more like a house that has always been here. Quiet, exact and selective, with confidence earned through governance rather than noise.
We believe a complex investment proposition should feel clear, calm and professionally guided. The work is to remove uncertainty, not to add persuasion.
Systematic strategies, run with discipline.
Launcha runs a disciplined, automated gold strategy, alongside a defined put options programme and an algorithmic US equities fund. Each follows predefined rules and a quantitative framework, with an AI-assisted layer for reading changing markets.
The aim is consistency and control, not discretionary calls. Risk is managed with volatility targeting, drawdown awareness and stress testing, and the strategies can hold long or short positions as markets move.
Separation, by principle.
Research, execution and oversight are kept separate. Strategies are operated within a segregated portfolio structure, with independent administration and audit, and reporting on a weekly net asset value basis.
Daniel McPherson
Founder
Daniel McPherson founded Launcha to bring the discipline of an established private office to a focused set of markets, built around governance, risk clarity and a systematic, rules-based approach.
The artwork shown across the site is drawn from his private collection.
A fuller profile of the founder is shared privately with qualifying investors during the briefing and due diligence process.
Conversations begin with a briefing, not a sign-up.
Tell us a little about yourself and your objectives. We will explain the strategies, the structure and the risks in full, and assess suitability before any decision.